Click to buy (more): How fast fashion giant SHEIN uses dark patterns to push overconsumption

Based on new research, including studies by BEUC members across Europe, this report reveals how deceptive techniques (‘dark patterns’) trigger unwilling spending and economic losses for consumers, fuel the circulation of unsafe clothing items across Europe, and disempower consumers in their efforts towards the green transition. 

The annex provides a summary of the dark patterns observed on the selected SHEIN websites and app.